← All work

Duracell

A CG character film for Duracell, official partner of Williams Racing, that puts the Duracell bunny in the cockpit, made with Private Island, with VFX by The Mill Paris. Directed and led by Chris Boyle.

Made with
Private Island
Client
Duracell
My role
Animatic
Direction
Chris Boyle

About the project

The bunny hears the news and goes into training, from the gym and the racing simulator to the test lab, until it climbs into the cockpit, ears out of the helmet, for the next level of power.

I made the animatic, so the film could be timed and approved before it went into production. The final CG film was made by The Mill Paris; my animatic is below it.

My animatic

Credits

Client
Duracell
Agency
VML
Chief creative officer
Simon Lloyd
Production company
Private Island, London
Executive producer
Helen Power
Director
Chris Boyle
Animatics
Private Island
Animatic
Emre Eryelkovan
VFX
The Mill Paris
Previous project← Cadbury, InteractiveNext projectMilka, MMMAX →