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IKEA, The Pet Shopping Network

The Pet Shopping Network, a vertical film for IKEA that sells its UTSÅDD pet collection the shopping-channel way, made with Private Island. Directed and led by Chris Boyle.

Made with
Private Island
Client
IKEA
My role
Motion design
Direction
Chris Boyle

About the project

A golden retriever presents from behind a desk, cats model the beds and houses, prices flash up, and a ticker thanks all the pawsome dogstumers for tuning in: the format is the joke, and the products are the stars. I worked on it as GFX artist.

Credits

Client
IKEA
Agency
Mother London
ECD
Nick Hallbery
Creative director
Mico Toledo
Art director
Will Lancaster
Copywriter
Jay Daniells
Agency producer
Oli Kozlik
Production company
Private Island, London
Executive producer
Helen Power
Director
Chris Boyle
Producer
Áine O’Donnell
DOP
Pieter Snyman
Production designer
Sean Hogan
GFX artist
Emre Eryelkovan
Editor
Kuba Sobieski
Sound
Wave Studios
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