Johnnie Walker
About the project
Blue Label × Rahul Mishra opens on a full moon and dives into gold: a mechanical bee lands in a blue rose, chrysanthemums bloom into rangoli rings, and the camera glides over the couture bottle and box. Together with MotionCraft, I ran the production for Bulletproof from start to delivery, building the Vellum flower and cloth simulations in Houdini and Cinema 4D, doing the look development and handling all of the compositing.
For Black Label I animated a whole room: a projection lounge five surfaces wide, bar-back screens that tell the story of the perfect serve, and an interactive table where a coaster opens Find your flavour.
Black Label, transitions
Bar-back screens
Interactive table
Behind the scenes
The Black Label room in 3D, then glass tests for the fluted-glass look over the wordmark, the type and the Striding Man.
The room in 3D
Glass test, wordmark
Glass test, type
Glass test, Striding Man
Credits
- Client
- Johnnie Walker
- Studio
- Bulletproof
- Creative director (Bulletproof)
- Fahud Ahmed
- Digital design director (Bulletproof)
- Chirag Grover
- Partner studio
- MotionCraft
- Simulation, look development and compositing
- Emre Eryelkovan