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Samsung, Galaxy AI Unpacked

A holographic teaser show over London for Samsung Galaxy Unpacked 2025, made with dandelion + burdock, drawn in light in the night sky.

Made with
dandelion + burdock
Client
Samsung
My role
3D particle artist, stars

About the project

Above the crowd, a cloud of glittering particles drifts through the night and becomes a whale, an aurora, a burning heart and a flower before it gathers into the Galaxy AI sparkle: A true AI companion is coming.

The visuals were made to seem to float in mid-air on a transparent LED surface, and the scenes were shared across a team of 3D artists. I was one of them: my part was the stars, the hero stars and their trails, the background stars and the star transitions.

From the night of the show over London.

Event film

Credits

Client
Samsung
Creative agency
Monks
Event production
Kaleida
Design & animation
dandelion + burdock
Motion direction
Dickon Knowles
Creative producer
Caner Ozcan
3D particles
MotionCraft (Emre Bayar, Mert Uzunoğlu, Kadir Şener)
3D artists
Oliver Soto, Berk Polat, Ollie Mockford
3D particle artist, stars
Emre Eryelkovan
Disguise operator
Matthew Sampson
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